Since the arrival of AI, I've adapted my approach to copywriting. Without a doubt, it's making me better. Here's what I mean. It's my belief that copywriters are either more intuitive or more analytical. Intuitives have natural writing talent, so they're able to grok the essence of copywriting style almost

When starting a new copy project, the first question I ask is, "What does my avatar feel?" I want to know the buyer's core emotional drivers, as they relate to my product. I want to know things like: * What are they afraid to admit out loud * What are they unwilling

Want to be a great copywriter? Then you need to be writing, every day. For copywriters, writing is like a musician playing the scales. It's how you practice and improve. But what if you're between projects and not writing content for yourself? How do you get in your reps? One

Last time, I talked about how ChatGPT is an inflection point for copywriters. A moment where I can confidently say “this changes everything.” I believe that even more strongly today. Recently, I attended a 3-day AI workshop put on by my friend Sam Woods. (If you don’t know Sam,